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ZOO BUILDINGS – HERALDIC ZOO
Valchová, Jana ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
The main idea of project is to design heraldic zoo in the area of old castle park Horní Hrad, which is located few kilometers next to the Karlovy Vary. Heraldry is science of knowledge of family symbols. Concretely it will be zoo, which will be focused on animals, which can be found on the old czech signs. The idea comes from surrounding relations of dramatic terrain and it's affected by context of the historic monument. Castle is the huge dominant of the all views to the surrounding countryside.
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ZOO BUILDINGS – HERALDIC ZOO
Štancl, Michal ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
- The aim of the thesis was to further process the selected buildings in the overall urban design animal farm. - Putting the individual buildings into a very rugged terrain and the subsequent harmony with the surrounding landscape - Create attractive objects for future visitor's animal farm - By ensuring the development of the territory
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Computer Aided Recognization and Classification of Coat of Arms
Vídeňský, František ; Kočí, Radek (referee) ; Zbořil, František (advisor)
This master thesis describes the design and development of the system for detection and recognition of whole coat of arms as well as each heraldic parts. In the thesis are presented methods of computer vision for segmentation and detection of an object and selected methods that are the most suitable. Most of the heraldic parts are segmented using a convolution neural networks and the rest using active contours. The Histogram of the gradient method was selected for coats of arms detection in an image. For training and functionality verification is used my own data set. The resulting system can serve as an auxiliary tool used in auxiliary sciences of history.
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Semiotic analysis of a Staropramen brand and his affiliations with marketing archetype
Pajerová, Hedvika ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The aim of this thesis is the visual identity of the brand Staropramen analysis based on the theory of archetypes applied in marketing science. The theoretical part is focused on the archetypal theories of Jung. He marked twelve archetypes in his work, which include four main categories based on the desire they want to satisfy. The yearning for paradise: The Innocent, The Explorer and The Sage, archetypes that want to leave a thumbprint on the world: The Hero, The Outlaw and The Magician, a group that knows no man or no women is an island: The Regular Guy / Gal also known as The Everyman, The Lover and The Jester, group desiring to provide structure to the world: The Caregiver, The Creator and The Ruler. This theory is related to the use of the knowledge of psychology in marketing practice. I focused on the differences between the various archetypes on one desire too, but also the on the theoretical basis of storytelling. In the practical part I analyse the visual identity of the brand Staropramen, that I take apart to single symbols. Their importance I found in sources in the field of heraldry, mythology, botany, psychology and etymology. On the basis of identified associations I do a comparative analysis of the theoretical basis for describing the use of archetypes in marketing, describing points...
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Sepulchral monuments in the heritage conservation practice
Roháček, Jan ; Müller, Karel ; Chlíbec, Jan ; Slavík, Jiří
The methodology book pioneers in presenting the forms and evolution of Christian sepulchral monuments dated from the Middle Ages to the 20th century, their decoration and epigraphic suit. The main part of the methodology book consists of chapters on recording, documentation, preservation and presentation of sepulchral monuments. The chapters on epigraphic and heraldic accessories are aimed to be directly used as sources for sepulchral monuments' recording. A lot of attention is paid to managing records of the monuments in the environment of the heritage conservation integrated information system.
Fulltext:  PDF
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Computer Aided Recognization and Classification of Coat of Arms
Vídeňský, František ; Kočí, Radek (referee) ; Zbořil, František (advisor)
This master thesis describes the design and development of the system for detection and recognition of whole coat of arms as well as each heraldic parts. In the thesis are presented methods of computer vision for segmentation and detection of an object and selected methods that are the most suitable. Most of the heraldic parts are segmented using a convolution neural networks and the rest using active contours. The Histogram of the gradient method was selected for coats of arms detection in an image. For training and functionality verification is used my own data set. The resulting system can serve as an auxiliary tool used in auxiliary sciences of history.
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Semiotic analysis of a Staropramen brand and his affiliations with marketing archetype
Pajerová, Hedvika ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The aim of this thesis is the visual identity of the brand Staropramen analysis based on the theory of archetypes applied in marketing science. The theoretical part is focused on the archetypal theories of Jung. He marked twelve archetypes in his work, which include four main categories based on the desire they want to satisfy. The yearning for paradise: The Innocent, The Explorer and The Sage, archetypes that want to leave a thumbprint on the world: The Hero, The Outlaw and The Magician, a group that knows no man or no women is an island: The Regular Guy / Gal also known as The Everyman, The Lover and The Jester, group desiring to provide structure to the world: The Caregiver, The Creator and The Ruler. This theory is related to the use of the knowledge of psychology in marketing practice. I focused on the differences between the various archetypes on one desire too, but also the on the theoretical basis of storytelling. In the practical part I analyse the visual identity of the brand Staropramen, that I take apart to single symbols. Their importance I found in sources in the field of heraldry, mythology, botany, psychology and etymology. On the basis of identified associations I do a comparative analysis of the theoretical basis for describing the use of archetypes in marketing, describing points...
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The Nobility in the Usti Region in the Context of Early Modern Heraldic and Epigraphic Relicts
Šrejber, Adam ; Pátková, Hana (advisor) ; Hlaváček, Ivan (referee) ; Roháček, Jiří (referee)
The Nobility in the Usti Region in the Context of Early Modern Heraldic and Epigraphic Relicts The Ústí region is one of regions which were affected by a loss of historical memory after the Second World War. It was caused by the elimination of a large part of the cultural heritage to a considerable extent. The Royal Town "Ústí nad Labem" was a common and traditional centre of the region at the beginning of the Early Modern period. It had an influence on the development of the whole region on a number of aspects. The absence of a larger noble dominion with a major administrative centre gave a space to minor noble properties, and to a construction of humbler religious buildings. Churches and their movables are often only relics of the formerly spectacular noble representation in the region. A doctor thesis concentrates on the documentation and interpretation of heraldic and epigraphic relics through which people from five noble families presented themselves in the Ústí region. Bearers of sign and inscription elements have been put into the wide, especially art historical context of a cultural heritage fund of North-West Bohemia. The thesis extends knowledge of the use of arms and inscriptions in seven religious buildings which came into existence on the initiative of the nobility of a foreign origin,...
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